Privacy policy

Privacy Policy – Beau Blush

Last Updated: March 2025

This Privacy Policy describes how beau-blush.com (the "Site", "we", or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

1. Collecting Personal Information

When you visit the Site, we collect certain information about:

  • Your device
  • Your interaction with the Site
  • Information necessary to process purchases
  • Additional data if you contact us for support

We define “Personal Information” as any data that can identify you as an individual. Below is an overview of what we collect and why.

Device Information

  • Examples Collected:
    • Browser version, IP address, time zone, cookie data, pages/products viewed, search terms, and how you interact with our Site.
  • Purpose of Collection:
    • To load the Site properly for you and to analyze Site usage to improve customer experience.
  • Collection Method:
    • Collected automatically via cookies, log files, web beacons, tags, and pixels.
  • Disclosure:
    • Shared with our processor Shopify for analytics and site optimization.

Order & Customer Account Information

  • Examples Collected:
    • Name, billing/shipping address, payment details (e.g., credit card number), email, and phone number.
  • Purpose of Collection:
    • To fulfill orders, process payments, arrange shipping, issue invoices, prevent fraud, and provide customer service.
  • Collection Method:
    • Collected directly from you during checkout or account registration.
  • Disclosure:
    • Shared with Shopify and payment processors to facilitate transactions.

2. Minors

Our Site is not intended for individuals under 18 years old.

  • We do not knowingly collect Personal Information from children under 16 years old (per CPRA & GDPR rules).
  • If you believe your child has provided us with Personal Information, contact us immediately at info@beau-blush.com to request data deletion.

3. Mobile Terms of Service (SMS Marketing)

By signing up for Beau Blush’s SMS marketing, you agree to receive:
✅ Service updates (order confirmations, account alerts, etc.)
✅ Promotional messages (discounts, cart reminders, sales)

📢 You may opt out at any time by texting STOP to +1 (888) 698-1941 or clicking the unsubscribe link in any text.

4. Sharing Personal Information

We share your data with service providers to run our business:
🔹 Shopify – Our e-commerce provider (Shopify Privacy Policy)
🔹 Third-party advertising partners (Google, Meta, etc.)
🔹 Legal authorities – If required by law or to prevent fraud.

5. Behavioral Advertising & Tracking

We use your data to deliver targeted ads.
🔹 We track how you interact with our ads on third-party sites (Google, Facebook, etc.).
🔹 You can opt out of targeted ads:

6. Your Data Rights

GDPR (EU Customers)

If you are a resident of the EEA (European Economic Area), you have the right to:
✅ Request access to your Personal Information
✅ Correct, update, or delete your data
✅ Opt out of marketing communications
✅ Withdraw consent where applicable

📩 To exercise these rights, contact us at info@beau-blush.com.

CCPA & CPRA (California Customers)

If you are a California resident, you have the right to:
✅ Know what Personal Information we collect
✅ Request deletion of your data
✅ Opt out of data sales or sharing

📩 To exercise these rights, contact us at info@beau-blush.com.
💡 Authorized Agent Requests: If you designate an agent to act on your behalf, we may require verification.

7. Cookies & Data Tracking

We use cookies to improve your shopping experience.
🔹 Types of Cookies Used:

  • Essential (site functionality)
  • Analytics (Shopify, Google Analytics)
  • Advertising (Meta, Google, TikTok)

📌 Managing Cookies:
You can disable cookies via your browser settings or use AllAboutCookies to manage tracking.

8. Automated Decision-Making & AI

🔹 We use Shopify’s fraud protection AI to detect suspicious transactions.
🔹 We do not use AI for automated profiling that has legal consequences.

9. Do Not Track (DNT)

We do not respond to Do Not Track signals, as there is no industry-wide standard.

10. Data Retention

🔹 We keep customer data as long as needed for legal, business, or tax reasons.
🔹 You can request deletion anytime via info@beau-blush.com.

11. Security Measures

We take data security seriously:
✅ SSL encryption for transactions
✅ Limited data access to authorized personnel
✅ Secure payment processing via Shopify & third-party providers

12. Changes to This Privacy Policy

We update this policy as needed to comply with laws.
📅 Last Updated: March 2025

📩 Questions? Contact us:
Email: info@beau-blush.com